Omniture is one of the leading analytic vendors out there. Chances are that if you're an Actionscripter you will come across implementing Omniture tracking on one of your projects. I briefly overviewed various tracking in a previous post but thought it might be useful to cover this vendor in-depth. Usually this level of tracking implementation are done on medium to larger flash projects or where the project is part of an online campaign. Smaller sites often don't require this level of tracking and a straight forward implementation of Google Analytics should suffice.

Omniture like many others use Javascript to make requests to a server, passing key-value pairs, to record user activity. Omniture also has a Flash component called ActionSource for more advanced tracking. This post will focus on the ActionSource component and the Omniture setup in general. If you require more information on the Javascript implementation, please read my previous post.

It is important to know what kind of tracking exists as you might just be in a tight spot one day being asked to implement tracking of some sorts. While this isn't rocket science - going back and forth between your company, the tracking vendor and the client can quickly snowball hours into days.